1. Target Audience
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Identify the type of people who will potentially get your hands on your products and facilities then great logo design around these principles! Keep referring to this throughout your design process to make sure you are sticking to the brief.
– Demographic information: Age, gender, ethnic background, location, marital status, income, etc.
– Psychographic information: Interest, hobbies, values, attitudes behavior, lifestyle, etc.
2. Font Choice in Great Logo Design
Finding the conclusive font for your design is each and every one approximately matching this to the style of the icon. However, this can be tricky. If the consent is too oppressive, the icon and font will compete for attention. If too rotate later the viewer will not know where to focus. The key is finding the right version, somewhere in the center.
3. Color Theory
Every color, including black and white, has implications. Colors need to be picked carefully to enhance specific logo elements, instill certain emotions and bring nuance yo your message with the use of shade and tone.
In general terms, bright and bold colors are attention-grabbing but can appear brash. Muted tones convey a more future image, but run the risk of swine overly low-key.
4. Avoid The Obvious
A cliche in the context of graphic design can be defined as “an image that may have been memorable at one narrowing, but has by now appropriately overused that it has free all success to surprise.”
The obvious design is the equivalent of junk food. It is available everywhere and easy to consume, but passes through us without leaving any nutrition or positive impact.
5. Keep it simple
The use of pure colors and shape makes it easier to perceive for the viewers of your logo. It is easy on the eyes and will be easy to remember
Some say that simple logos are hard to market because some cannot easily determine the meaning of it. However, it depends on how good your marketing strategies are. It is this simplicity that allows the application of your logo to become versatile and hold its distinction when housed with other design elements in print, on products on the web.
Edit by Brangos Logo Design