IS soft-launched its Internet Solutions new logo at the Dimension Data ProAm on 15 February.
The new logo, which emphasizes the letters “IS.” in a blue oval, replaces its old logo, which featured connecting lines about the earth.
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“We are supporting a staggered entrance to replacing our logos in all traditional and digital spaces,” said Internet Solutions’ CMO Mayur Soni.
Soni said the company embarked on a campaign last year to develop the brand to “better reveal who we are.”
“Historically, our logos included combining lines around the earth, showing our connectivity and how we unite the world and create communities,” he said.
“But with the start of new technologies and methods of working – wireless, SDN, cloud, and digital everything – we have developed.”
“We are on a mission to software-defined everything, and it was only a natural progression that our logo changed too.”