Juventus new logo have launched that President Andrea Agnelli said took “a year” of research to design.
The Juventus new logo was finally revealed during a lavish ceremony in Milan this evening, where Milan Fashion Week is being held, attended by Giorgio Moroder and the entire team.
“We spent a year trying to figure out what the new markets want, but also to express a sense of belonging and looking to the future,” said Agnelli.
“Juventus new logo is a symbol of the Juventus style of living.”
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The growth has not gone down well with fans, as many mocking versions of it have already appeared on social media.
“Juventus’ objective is to grow regarding appearance and influence, and to extend the business side of the club through a series of completely innovative initiatives, targeting both Bianconeri fans all over the world and those with less of interest in soccer,” read a report.
“Black and White and More describes the start of a host of events relating to the Academy, immersive retail formats and a series of individual physical and digital products and services.
“The change also includes a brand-new visual identity. The result of a bold, active approach, the new visual identity turns the sport’s traditional way on its head and sets about blazing a new trail.
“It is an iconic, mild design centered around sharp lines and will surely steal the spotlight no matter where it is used. The idea brings to mind a well-known line from Gianni Agnelli: “I get excited every time I see a word beginning with J in the papers.” “No club in Europe has so far been able to transcend sport and convey the philosophy behind that,” tells Manfredi Ricca, Chief Strategy Officer for EMEA & LatAm at Interbrand, who teamed up with Juventus to promote the identity and concept of Black and White and More.
“If there is one club able of taking that step, it’s Juventus – the brand is synonymous with ambition and excellence, and these are principles that can motivate undoubtedly unique experiences. The new visual identity has been designed to boldly take the club’s spirit into new, unexpected realms.”