Nokia 3310 mobile phone relaunches as the tech firm revealed a new line-up in an attempted revamp of the company.
A renewed version of the 3310 – first launched in 2000 – complete with the standard game Snake and a month-long standby battery time is to go on sale later this year, new company HMD Global established.
The company said the equipment, which will not have internet connectivity, will cost 49 euro (£41) and is pointed at those looking for a secondary or so-called “burner” receiver to get calls and send text.
Having once been the world’s biggest mobile phone producer, Nokia has since moved behind all its major rivals and was sold off by past buyers Microsoft last year.
As well as the 3310, Nokia also published a new line of mid-range modern smartphones – including the Nokia 6 the company announced in China at the start of the year, as well as a limited edition gleam version called the Arte Black – alongside the new Nokia 5 and Nokia 3.
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Nokia 3310 Mobile Phone Relaunches (Photo: PA)
Arto Nummela, CEO of Nokia-HMD, hold a Nokia 3310 device during a presentation ceremony at Mobile World Congress in Barcelona (Photo: REUTERS)
New phone models by Nokia displayed on a screen during the performance of the new models “Nokia 6”, “Nokia 5”, “Nokia 3” and “Nokia 3310” (Photo: AFP)
All four devices made from aluminum, with each machine shaped from a single piece of metal.
Each also runs the newest version of Android – Nougat 7.0 – while Nokia has established pricing as beginning at 139 euro for the Nokia 3, rising to 229 euro for the 6 and 299 euro for the Arte Black version.
HMD Global chief executive Arto Nummela said the new line-up of phones would build on Nokia’s reputation in the industry.
“Nokia has become one of the most iconic and recognizable phone brands globally for decades,” he said.
“In the short time since HMD started into the market, the positive reception we have had has been fantastic; it seems everyone shares our excitement for this next part.”
During the news at the Mobile World Congress in Barcelona, Nokia also reinforced the new phones would all display available globally in the next quarter of 2017.
“Today’s consumers are more discerning and demanding than ever before, and for us, they will always come first,” Mr. Nummela said.
“Our efforts in bringing together world-class companies, running systems, and technology partners sees us proudly revealing our first global duties of smartphones with a Nokia soul, delivering the very best experience to everyone.”
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